Proofreading & Review

About this service

Website localization is not the same thing as website translation. A translation moves words from one language to another. A localization makes those words feel like they were written for the target market rather than converted from somewhere else. That difference matters when someone lands on your page.

The most common failure mode we see in self-managed website translations is content that is grammatically correct but tonally wrong. A product description that sounds confident and relatable in English can feel formal and distant in another language if it is translated directly without adjustment. Idioms, implied cultural references, and even sentence structure all affect how your brand reads to a new audience.

What localization actually involves

We start by auditing your existing content to identify which elements need direct translation, which need cultural adaptation, and which might need to be replaced entirely for the target market. We produce translated content that reads naturally, integrate it into formats your CMS can accept, and include translated meta titles and descriptions so your search presence carries over to the new language.

Ongoing updates

We build a terminology glossary for every localization project. When you update your site later, you send the new content to us and we apply consistent terminology from the start. This is the only way to maintain a coherent voice across a translated site as it evolves.